
Hershey's Halloween Assortment Bags and DRCs
In order to create a cohesive set of Halloween assortments, The Hershey Company wanted to feature a set of characters on the packaging — for the laydown bag, an illustrated wizard was created by a fellow team member. I was tasked with curating a story surrounding the wizard and creating the illustration(s) and design for the bag, which features a swirling, magical background, hovering tomes, and a dungeon door. This project was completed while under employment by WFM.


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WEREWOLF ASSORTMENT DRC
A werewolf and accompanying elements were created for the gusset bag assortment, which I reworked into the following design. I also was tasked with designing the DRC for the gusset bag, which utilizes elements from the bag, while also building upon the story.


